Seeking Substance, Pursuing Relevance
Supported by senior management, Kuoni pursues a strategy of further integrating sustainability into its own business processes according to its values and the Kuoni Code of Conduct. Thereby, the company aims to identify those issues that are of vital importance to ensuring sustainable tourism development. To do so, we use a materiality matrix to constantly assess, together with external stakeholders, the issues that are or could soon become a risk or an opportunity for our business. This matrix is continually realigned to reflect current trends and developments. This year it has been revised to include Governance and Compliance as material.
The strategy covers Kuoni’s most material issues – those that we have identified as relevant and significant for our business according to the following criteria: (1) the impact of the issue on Kuoni’s business and (2) the perceived degree of stakeholder interest in the issue. The matrix found below is the result of the dialogue with both internal and external stakeholders
Defining Aspect Materiality & Report Content for GRI G4
Kuoni has outlined all GRI G4 Aspects and their sustainability relevance to the company using the axes for the analysis as recommended by the GRI, namely “Influence on Stakeholders” and “Significance of Impacts”. Further details on what GRI means by this as well as samples of the Aspects’ corresponding GRI G4 indicators can be seen by scrolling over the terms in the Aspect Materiality table found here. Aspects found to be material are marked in red and show the corresponding Aspect Boundary.
Identification and prioritisation of material Aspects has been based on Kuoni’s group-wide Materiality Matrix (seen above), the CR Risk Assessment conducted in 2012 in collaboration with an external consultancy firm as well as previous extensive stakeholder consultations with external experts, academics and NGOs in the development of the Statement of Commitment on Human Rights and the Statement of Commitment on the Environment. This has been validated and further supplemented by internal dialogue with senior managers in the Kuoni’s risk, legal and internal audit functions.