Fair Trade Meets the World of Travel

Kuoni Group is proud to have helped develop the world’s first-ever Fair Trade Tourism (FTT) certified package through its former sustainable product line, ananea. A FTT package in South Africa offers overnight stays at fair trade certified lodges and is organised by Private Safaris (a subsidiary of the Kuoni Group).

The entire package (tour operator, transport, activities and accommodation) as well as all contractual relationships in the value chain have been audited against Fair Trade standards by an independent auditing company. This pioneering work – developed in collaboration with the organisation Fair Trade Tourism (FTT) in South Africa – marks the first time in the history of the global Fair Trade movement that such systems are applied to tourism services.

The ambitious multi-stakeholder project was started in July 2009, when FTT received funding from the Swiss State Secretariat for Economic Affairs (SECO) to develop tools and procedures for Fair Trade labelling of travel packages. During the course of the project, Kuoni Group, FTT and other partners have developed standards, criteria, indicators and procedures for both company and trade audits.

If you are interested in learning more about the Fair Trade Travel options in South Africa, please contact Private Safaris South Africa in Cape Town.