Together Towards Sustainable Travel & Tourism

Kuoni Group has committed itself to various international agreements supporting responsible tourism. These include but are not limited to the following:

Global Code of Ethics for Tourism

Kuoni Group is committed to the UNWTO Global Code of Ethics for Tourism (GCET). This is a comprehensive set of principles whose purpose is to guide stakeholders in tourism development: central and local governments, local communities, the tourism industry and its professionals, as well as visitors, both international and domestic.

The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism

More and more tour operators and hotels are collaborating to combat the commercial sexual exploitation of children and minors. In 2006, Kuoni Group became a signatory to the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. By signing “the Code” Kuoni Group is committed to act preemptively to prevent sexual exploitation of children in travel and tourism. Thereby, Kuoni Group raises awareness about the issue, contractually obliges its partners to adopt the same ethical approach and trains its business partners and their employees on proper actions if they come across any cases of sexual exploitation of children in the course of their work.

Global Sustainable Tourism Council (GSTC)

Kuoni Group is a member of GSTC, a non-profit organization that represents a diverse and global membership, including UN agencies, leading travel companies, hotels, country tourism boards and tour operators - all striving to achieve best practices in sustainable tourism.

GSTC's aim is to establish and manage guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

GSTC recognises and approves responsible tourism standards that meet the minimum requirements defined by GSTC. In simple words, GSTC checks if existing sustainable tourism labels and certification schemes are credible (transparency, impartiality, and competence) from a sustainablity perspective.


Kuoni Group is also an active member of Travelife, a travel industry-led scheme, where tour operators and accommodation providers work in partnership to protect the environment and the well-being of people, including their staff, customers and suppliers, and so making a big contribution to sustainable tourism.

Roundtable on Human Rights in Tourism

Recognizing the importance of sector-wide collaboration, Kuoni Group is co-founder and active board member of the open multi-stakeholder platform, the Roundtable Human Rights in Tourism. This Roundtable was founded in 2012 by non-governmental organisations and tour operators in the German-speaking area. The common goal of the multi-stakeholder initiative is to develop and disseminate concepts for tourism businesses to meet their responsibility of human rights due diligence. The know-how of all members enabled the elaboration of management guidelines which define action fields for tour operators.

In 2015, Kuoni Group helped develop recommendations for implementation of labour and social standards for driving personnel in the tourism sector. Kuoni Group is also part of a working group which focuses on communities affected by tourism development in Sri Lanka.


In 2013 Kuoni Group started a global charity partnership with ECPAT International, which has been selected by Kuoni Group staff in a global vote. ECPAT International is a global network of organisations working together for the elimination of child prostitution, child pornography and the trafficking of children for sexual purposes.